How we use what you send us.

Contact and diagnostic form submissions are stored in Forward Looking Management’s first-party CRM so we can reply and keep your scorecard. We do not use HubSpot to store form data or to track which pages you visit.

Site visit and start metrics come from Cloudflare (hosting analytics and edge logs). Those are operational metrics for keeping the site reliable — not a marketing pixel network.

Optional marketing / product analytics scripts are off by default. If we add any later, they load only when you allow them on this browser (flm_analytics in localStorage). Essential Cloudflare metrics are not gated by that preference.

We use a form submission to answer you and, if you asked for it, to send the diagnostic report or the Appendix A Toolkit. We will not put you on a weekly newsletter unless there is something you would miss and you have a way to leave.

The Appendix A Toolkit form uses Cloudflare Turnstile to check that a person, not a bot, is asking. Cloudflare processes your IP address and browser signals for that check. We store only a salted hash of the IP address for rate limiting, never the address itself.

To ask us to delete a record, use the contact form and say so. This page is a preview draft, not legal advice.